LONDON, November 29th, 2021 – Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announced today it has acquired five rural sector events from Fortem International. These events will become part of Arc’s Agriconnect business (Farmers Guardian Ltd. and LAMMA Ltd.), adding additional depth and reach across the expansive UK agriculture sector.

The five co-located events in the portfolio connect UK farmers and land owners who are seeking alternative sources of income.

Sanjeev Khaira, who leads Agriconnect, said, “We are excited to add the rural and leisure portfolio to Agriconnect, which is already one of the UK’s largest agricultural information and events platforms. The addition of this portfolio, which includes leading events Farm Business Innovation and Holiday Park and Resort Innovation, gives us more opportunities to empower and inspire people and businesses in agriculture. We view this transaction as the beginning of a long term partnership.” The existing team at Fortem International will continue to run the portfolio through the next edition, November 2nd and 3rd 2022.

Tom Borthen, CEO of Fortem International said, “We are pleased to be entering into a partnership with the Arc team, and are excited for the growth potential of the rural and leisure portfolio as it becomes part of Agriconnect and Arc. We see this as a tremendous opportunity to learn from each other and leverage our collective content and events experience in order to develop more opportunities for our customers to come together and make the connections they need.”

This is Arc’s second acquisition as it continues to develop its position as a next generation events and media platform for B2B communities around the world. Canson Capital Partners (“Canson”), a participant in the partnership since its inception, served as financial adviser to Arc.