Arc expands offerings in financial services sector with acquisition of Marketing in Partnership Ltd
LONDON, 30 May 2023 - Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announces that it has acquired Marketing in Partnership Ltd (MiP) an events and marketing solutions partner for the asset management industry.
MiP organises the Joint Investment Conference (JIC), Select, and Global Investment Management Summit (GIMS) events, provides marketing solutions, and organises contracted events on behalf of its clients. The acquisition of MiP reinforces Arc’s commitment to the financial services community, as it is complementary to brands in the network, including Professional Adviser, Investment Week, and Global AgInvesting. In addition, the marketing solutions provided by MiP will help strengthen Arc’s full-service marketing agency capability for the UK financial sector, broadening the services offered by Incisive Works, the content and performance marketing agency of Incisive Media.
Helen Wagstaff, co-founder of MiP, said “Arc offers a great springboard for our future growth. The network provides us more opportunities to expand our business, whilst retaining our position as the trusted events and marketing solutions partner for the asset management sector.”
Simon Lodge, co-founder of MiP, added “Increasingly we are working across different territories as clients seek more simplicity and co-ordination of their event and marketing activities. Becoming part of Arc represents a powerful opportunity for MiP to help our clients globally and expand our overall offering.”
Jonathon Whiteley, Arc’s CEO for Europe, said “We are pleased to welcome Helen, Simon, and their team to Arc. MiP is a business I have long admired, and we are particularly looking forward to collaborating and sharing best practices amongst MiP and our leading financial services brands for the benefit of our clients and audiences.”
Simon Foster, Group CEO of Arc, said “This acquisition, together with new products like Investment IQ, underlines our commitment to leadership in serving the financial services community. We look forward to welcoming the MiP team to the network and working with them as we continue our commitment to continually developing our offerings for the sector.”
The deal, which was signed on 19 May, is the seventh acquisition for the Arc network, its fifth in Europe, and third in the financial services sector. Canson Capital Partners, an Arc founding partner, served as financial adviser on the deal.
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Arc
Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing and education technology. Arc has over 300 talented colleagues located in the U.S., U.K., Netherlands, and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses. For more information, visit www.arc-network.com or find Arc on LinkedIn.
About MiP
For over 20 years MiP has helped financial services firms communicate with their clients through live conferences, digital events and marketing solutions. MiP’s team of 22 event managers, content specialists, speaker experts and designers work in partnership with clients of all shapes and sizes to generate great results. For more information, visit www.mipagency.com.
EagleTree
EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 40 private equity investments and over 90 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.
For more information
Contact Caitlin Read [email protected]
Arc network companies, Agriconnect and Incisive Media, receive four shortlist nods at the 2023 AOP Digital Publishing Awards
The Arc network has made the shortlist in four categories at the 2023 AOP Digital Publishing Awards - including employer of the year, for Incisive Media, and best creative solutions/content marketing campaign, for Agriconnect.
The AOP Awards recognise excellence in digital publishing and Incisive Media has strong previous form, including a record five wins in the blue riband B2B publisher category. Continuing this success, the team also is shortlisted for the B2B editor of the year – for Investment Week editor James Baxter-Derrington - B2B, brand of the year for BusinessGreen, and the hotly-contested employer of the year category, which the business previously won in 2021.
Agriconnect made the running in the best creative solutions/content marketing campaign for 24 Hours in Farming, its innovative digital marketing and social media influencer campaign.
Arc network is a fast-growing B2B media and events business with global operations across the financial, agriculture, food, sustainability, HR and education sectors.
Investment Week is a flagship financial brand and is recognised for its engaging editorial style under Baxter-Derrington’s leadership. BusinessGreen celebrated its 15th anniversary in 2022, and is at the beating heart of the green economy. Farmers Guardian, celebrating its 179th birthday in 2023, is the long-established champion of the UK agricultural sector.
Arc’s success on the AOP awards shortlist follows hot on the heels of the 2023 PPA awards shortlist, where the business is cited in a record five categories including B2B editor, brand and event of the year.
“We are delighted for this recognition from our peers,” said Arc CEO, Europe Jonathon Whiteley. “The range of categories we are shortlisted in demonstrates how much we are doing across the business to develop our products for users and clients, and this is a testament to the innovation and hard work of our people.”
For more information about the 2023 AOP Digital Publishing Awards go to www.ukaop.org/digital-publishing-awards
For more information about the shortlisted brands see:
Arc
Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing and education technology. Arc is over 300 talented colleagues located in the U.S., U.K., Netherlands and Singapore that focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses. For more information, visit www.arc-network.com or find Arc on LinkedIn.